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February 25, 2016

Guest Post from Bonnie Bruderer, Emcee and Mistress of Ceremonies at the Speak Up Women Conference

 

It’s funny, I never used to get what I want. I was always the person that would “go the extra mile”, help others, do more than expected. You would think this is a great way to get ahead in life, but the truth is, it is not. I never seemed to win or create the type of success I was looking for.

You see, not everyone is a good person. Don’t get me wrong, there are tons of good people and unfortunately tons of bad, too. I often found that I was giving more that was right to some of the bad sometimes, and this cost me from being able to create what I want in my life. In fact, through much of my career, I had to work in situations where I had to work with some people that fell in the “bad” bucket.

I will admit it, full transparency, that I have gone down wrong rabbit holes with wrong people. You know, those kinds of decisions you make in life where you have that nagging feeling, from the second you made the decision, that is was not right. Then, you allow it to keep gnawing at you, as your head for some reason nods “yes”, and you keep getting deeper and deeper. That feeling when you are asked to do yet another thing and your eyes fill up with tears and you can just taste it in your mouth. I know this is not just me, right? It is amazing how many times, from the age of babysitting days, where the parents would call and say they were going to be a few hours late, when you had a swim meet at 6 the next morning, to CEOs who expect you to drop everything and work through the night and weekends on their dreams.

Well, then I learned something. I think it was more of an “I’m gonna snap” than a learning, but I got myself into a situation where there was nothing else to do but SPEAK UP! Then, a funny thing happened. It worked! I got results. People started respecting the boundaries I would set and not taking advantage.

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Bonnie Bruderer, Executive Producer, theASKBONBON Show

 

Then it was like fuel. I started to speak up in all areas of my life, and you know what? Everyone started reacting differently. I had boyfriends apologizing, people changing patterns of always being late, not working with certain clients, because they did not align with my vision.

Speaking up became a verb and now it is used daily, for everything. Business meetings, scheduling, even my dog, when she wants to go play and I am working. I say what I mean and always back it up by meaning what I say.

I was not able to create a successful company and brand until this happened, and now I have built a team and a network where this is the “norm”. It is not unusual for meetings to be filled with people voicing their “speaking up” and we get more done and everyone is happy.

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I look forward to meeting you at the Speak Up Women Conference on March 5th at the United Nations and hearing about your experience!


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February 22, 2016

Guest Post from Judy Goss, Moderator, How to Speak Up & What’s Holding You Back Panel at the Speak Up Women Conference

 

Before you SPEAK UP, make sure you know WHY it is you want to talk about it.

I’m writing this with the assumption that you want to market yourself to the world, increase your visibility and make a living from what you love, right?

Yes, of course – we all want to do that on varying levels, whether you have your own business, are a part-time freelancer or are simply trying to get ahead in your career as an expert. The problem is, we need to have a rock-solid grasp of WHO and WHAT we are and WHY we are doing what we do before we start growing.

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I have heard countless times that today’s marketing is all about “authenticity.” Being authentic can be tough, especially when combining it in the professional world. I stopped myself countless times from admitting I had been through bankruptcy because I wanted to be known as an “astute businesswoman.” Little did I know that telling the truth about my story would inspire and motivate others, which was really what my companies were all about! So it came full circle and helped me in the end, when I could have saved time and wrapped my “real self” into my marketing in the first place. Real stories sell – Trump admitted his bankruptcies, why couldn’t I?

At the heart of it, speaking about yourself (and/or your business!) requires maintaining a consistent message to your audience that you are who you are, you know what you are selling, and within that message is why you are selling/offering what you do.

A good way to find where to begin is to write down the top three reasons of what your intentions are with your business or career in the first place, and tape it on the wall where you will see it every day. Here are mine when I started Over 40 Females:

  • To make the women over 40 demographic more relevant and thus create more opportunities for women.
  • To give women over 40 a platform to be heard and celebrated while connecting them with each other forming a close-knit community.
  • To take that exclusive community for women over 40 and provide resources to draw from ranging from business building to spiritual guidance to media exposure.

A great way to be consistent with your story is to come up with a tagline for your company. Or, if you are a sales rep or don’t have your own business, you can still have a quote that follows you around and represents your personal story in just a few words – put it on your email signature, post it on Facebook, show it everywhere you market yourself. The most important part is to be consistent. Over 40 Females is “Your Network. Your World. Your Community.” Our motto is “Connect, Encourage and Inspire” but I didn’t feel like that that was enough – it doesn’t really describe what we are, so we came up with a tagline that as soon as you see our company name, you will have an idea of who we are and what we do.

The why? It should be in your messaging. One of my favorite videos is one Simon Sintek did, it’s about 20 minutes and it changes my life every time I see it:

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{Click the image to view Simon’s TED Talk}

 

Here is an example of “Who” and “What” Over 40 Females is:

A live and online networking community for women over the age of 40 to give women a platform to be heard, a place to network personally and professionally, a hub for educational resources and an impassioned community for women over the age of 40 with the motto “Connect, Encourage and Inspire.”

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“Why” would you join us?

We help women over 40 who are in transition, going through a re-invention or re-building their lives professionally or personally. The ways we do this is by connecting them with other like-minded women, providing them constant resources through our experts with teleseminars, educational videos and more, offering them unique ways to promote their businesses or careers and giving them a place to come where everyone feels like extended family – a place where women over 40 finally belong.

What is YOUR why?

 

I look forward to meeting you at the Speak Up Women Conference on March 5th at the United Nations and hearing about your experience!