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February 22, 2016

Guest Post from Judy Goss, Moderator, How to Speak Up & What’s Holding You Back Panel at the Speak Up Women Conference

 

Before you SPEAK UP, make sure you know WHY it is you want to talk about it.

I’m writing this with the assumption that you want to market yourself to the world, increase your visibility and make a living from what you love, right?

Yes, of course – we all want to do that on varying levels, whether you have your own business, are a part-time freelancer or are simply trying to get ahead in your career as an expert. The problem is, we need to have a rock-solid grasp of WHO and WHAT we are and WHY we are doing what we do before we start growing.

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I have heard countless times that today’s marketing is all about “authenticity.” Being authentic can be tough, especially when combining it in the professional world. I stopped myself countless times from admitting I had been through bankruptcy because I wanted to be known as an “astute businesswoman.” Little did I know that telling the truth about my story would inspire and motivate others, which was really what my companies were all about! So it came full circle and helped me in the end, when I could have saved time and wrapped my “real self” into my marketing in the first place. Real stories sell – Trump admitted his bankruptcies, why couldn’t I?

At the heart of it, speaking about yourself (and/or your business!) requires maintaining a consistent message to your audience that you are who you are, you know what you are selling, and within that message is why you are selling/offering what you do.

A good way to find where to begin is to write down the top three reasons of what your intentions are with your business or career in the first place, and tape it on the wall where you will see it every day. Here are mine when I started Over 40 Females:

  • To make the women over 40 demographic more relevant and thus create more opportunities for women.
  • To give women over 40 a platform to be heard and celebrated while connecting them with each other forming a close-knit community.
  • To take that exclusive community for women over 40 and provide resources to draw from ranging from business building to spiritual guidance to media exposure.

A great way to be consistent with your story is to come up with a tagline for your company. Or, if you are a sales rep or don’t have your own business, you can still have a quote that follows you around and represents your personal story in just a few words – put it on your email signature, post it on Facebook, show it everywhere you market yourself. The most important part is to be consistent. Over 40 Females is “Your Network. Your World. Your Community.” Our motto is “Connect, Encourage and Inspire” but I didn’t feel like that that was enough – it doesn’t really describe what we are, so we came up with a tagline that as soon as you see our company name, you will have an idea of who we are and what we do.

The why? It should be in your messaging. One of my favorite videos is one Simon Sintek did, it’s about 20 minutes and it changes my life every time I see it:

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{Click the image to view Simon’s TED Talk}

 

Here is an example of “Who” and “What” Over 40 Females is:

A live and online networking community for women over the age of 40 to give women a platform to be heard, a place to network personally and professionally, a hub for educational resources and an impassioned community for women over the age of 40 with the motto “Connect, Encourage and Inspire.”

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“Why” would you join us?

We help women over 40 who are in transition, going through a re-invention or re-building their lives professionally or personally. The ways we do this is by connecting them with other like-minded women, providing them constant resources through our experts with teleseminars, educational videos and more, offering them unique ways to promote their businesses or careers and giving them a place to come where everyone feels like extended family – a place where women over 40 finally belong.

What is YOUR why?

 

I look forward to meeting you at the Speak Up Women Conference on March 5th at the United Nations and hearing about your experience!


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February 3, 2016

Meet Judy Goss, the Moderator of the How to Speak Up & What’s Holding You Back Panel at the Speak Up Women Conference happening at the United Nations on March 5th, 2016!

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Judy Goss – Moderator, How to Speak Up & What’s Holding You Back Panel

 

An experienced TV personality and radio show host who has hosted her own shows, interviewed A-list celebrities, appeared on countless TV shows as a News Correspondent, Lifestyle Expert, Author, Spokesperson and Women’s Advocate is currently the host of “What Women Want” on LA Talk Radio with 30,000 listeners/month.

As a More Magazine Editor/Better TV Correspondent Judy was chosen to interview celebrities such as former first lady Laura Bush in a private sitdown and also hosted her own show on Better TV. Judy also had the pleasure of interviewing other notable women such as Barbara Corcoran, Nora Ephron, Jean Chatzky and even stars like D.M.C. from the famed rap group “Run-DMC” and many more. Judy regularly appears on networks such as NBC, ABC and FOX news shows.

As the author of “Break Into Modeling for Under $20″ published by St. Martin’s Press, Judy achieved national press and acclaim for her book being touted as the “go-to guide” for anyone wanting to venture into the modeling industry.

Judy also founded the nationally acclaimed organization Over 40 Females®,” a live and online networking community to “Connect, Encourage and Inspire” women over the age of 40 all over the world. In the press constantly because of Judy’s background, Over 40 Females has become a force to be reckoned with in the women’s networking industry.

Working as a modeling agent led Judy to become an editor for Cosmopolitan and then More Magazine. After only two months with More, Judy was selected to be their national media spokesperson which was a catalyst to her hosting career. This position included a vast and varied array of interviews with radio, television and print where she traveled across the country doing beauty and fashion segments along with representing their nationwide model search for women over 40.

 

Join Judy as she moderates this important panel about
How to Speak Up & What’s Holding You Back
at this amazing inaugural event!

 

For more about speaking up, watch
this video of our founder, Jennifer S. Wilkov, talk about
why it is so important to speak up and
the impact you can make when you do.

Go to www.SpeakUpWomen.com to learn more and
to register to attend the Speak Up Women Conference
at the United Nations on March 5th, 2016