Badger & Winters specializes in building brand love with women and has worked with brands like Avon, Chanel, Cover Girl, Diane Von Furstenberg, Godiva, Nordstrom, Pepsi, P&G, and Vera Wang. The agency has produced work for over 40 countries in 27 languages. Prior to founding the agency, Madonna was at Calvin Klein, when she created the Mark Wahlberg and Kate Moss campaigns, and launched CK One. In 2009 she partnered with Jim Winters, who led marketing at Vogue and is an expert in women’s brands. Madonna, who was most recently named one of Ad Age’s Women to Watch 2016, has been featured in Vogue and WWD, named one of Daily Variety’s The Gotham 50, Crain’s Forty under Forty and one of Glamour’s Women Who Took Big Risks – And Reaped Big Rewards. More recently, Madonna announced that she and the agency would no longer create imagery that objectifies women through the #WomenNotObjects campaign, which was awarded the 2016 #Femvertising Award for Social Impact and shortlisted for three Cannes Lions.