Guest Post from Cherie Corso, Founder of G2 Organics and Panelist, Speak Up in Business Panel at the Speak Up Women Conference
Chasing the dream of life balance is exhausting. We, as women, spend more time giving to everyone else, leaving ourselves bankrupt. As the nurturers of the world, we are born with an innate gift to give; however, when we decide to give to ourselves, it is looked at as selfish. Some of us hate telling people no in fear of disappointing them at the cost of our sanity. That mentality has stopped many successful women reach their full potential in life and in business.
I am compelled to write to you to give you the confidence boost you need to come out of the shadows and speak up, demanding the life you deserve. You have a voice and hopefully these 5 steps will help you find it and ignite the inner strength you need to finally SPEAK UP!
Step One – Realize everyone is NOT going to like you.
The first thing I think every woman entrepreneur should understand is that your gifts and talents are not for everyone and that’s okay. As you understand your purpose, you will attract all those kindred spirits that you were sent for. Have you noticed that many entrepreneurs will name their audience?
Names like tribes, societies, newbies, armies, etc. are given to give them a sense of inclusion and letting your audience know you were sent for them and them alone. You’re either in the tribe or you’re not. The more you focus on the people that don’t like you, the less time you will be able to focus on the audience that’s waiting for someone just like you to speak directly to them.
Step Two – Believe you have a lot to offer.
You’ve probably said one hundred times, “Why would anyone want to listen to me?” Or, “that’s been done already, so why bother?”
When I got the idea to start G2 Organics, I didn’t look at all the other product lines out there. I knew that my beliefs and ideas were worth all the money and work to get it in the hands of customers around the world.
I believed so much in my voice that I couldn’t keep silent about it. Regardless of how many people have done it before you, no one will be able to transform that idea using your feminine energy and knowledge. Every trial, failure, and victory has led you to this moment. Seize it!
Step Three – Understand the role of competition.
We are bombarded by society to be in constant competition with each other. If you’ve seen two celebrities wear the same outfit on the red carpet, the headline the next day will read, ‘Who wore it better?’ For the single ladies at weddings, they fight to the death for the bride’s bouquet. There’s no need to be defensive and even snippy with other women. Realize that we are greater in numbers and the community that you’re able to build will elevate your thinking and status in so many ways.
I challenge you to find at least two like-minded women that can give you the much needed motivation to keep going. They will feed the woman that you are and the entrepreneur that you’re striving to be. These women will hold you accountable to your goals and a little friendly competition never hurt.
Step Four – Prepare for success.
I love to hear people say, “She came out of nowhere!” In reality, no she didn’t. There were years of planning and preparation before anyone knew her name. It takes a lot of work to be spontaneous. If you have an important meeting scheduled, show up early and have a pre-meeting, breaking the ice with conversation. When you’re in a relaxed state, your feminine energy shines and your mind is clear to communicate your ideas effectively.
The more you prepare that speech, presentation, or meeting, you are giving yourself room to adjust to last minute changes. You are able to simply acknowledge life’s hiccups and make the immediate adjustments. Luck is your preparation that meets the opportunities.
Step Five – Take the physical and emotional risks as an entrepreneur.
As an entrepreneur your greatest successes will come out of your greatest failures. You’re going to have to take the leap out of your comfort zone to take the risks necessary to get results. Some of our favorite inventions like the microwave, chocolate chip cookies, and even the potato chip were all products of the inventor’s mistake. Having your own business is exciting and exhilarating, but never lose your ability to throw your ideas to the walls and see what sticks.
As a wife, mother, and businesswoman, I wear many hats and sometimes I amaze myself when I get it all done. It takes work, but it’s not as hard as you think. Every no is one step closer to a yes! Will you be ready?
I look forward to meeting you at the Speak Up Women Conference on March 5th at the United Nations and hearing about your experience!